Thursday, August 20, 2015

Now, Hippo Innovations focuses on clean energy

Hippo Innovations, a mobile e-commerce player, funded by Amit Gupta, partner and CEO at NewQuest Capital Partners, Hong Kong, and Nitin Jindal, MD at Morgan Stanley, Greater NYC area, is now set to create a brand for an online clean energy marketplace.

Branded as SolarHippo, the first such platform will introduce a wide array of solar products such as solar lights, solar fans, solar heaters, solar inverters, solar power banks and solar accessories. They are also looking at raising $2 million in the next round of funding.

“The new government’s thrust on development of solar energy sector coupled with ‘make in India’ campaign offers a tremendous potential in Indian market for solar energy products. SolarHippo envisages tapping the growing potential of the solar energy sector in India and promises to provide best-in-class solar energy products with the help of this branded online store,” said Rajiv Kumar, CEO of the Gurgaon-headquartered Hippo Innovations.

With consumers becoming increasingly brand loyal, there was an urgent need to have a branded market place for clean energy products so as to ensure delivery of quality items.

The firm has a proven track record of building niche marketplaces by using its flagship mobile e-commerce platform StoreHippo. The company helps small and medium entrepreneurs to launch online stores. In the first tranche, the company had received seed funding at a valuation of Rs 20 crore from NewQuest and Jindal to build mobile ready architecture and highly advanced technology stack.

“SolarHippo is the result of our vision that we must find ways to protect our environment for a sustainable future with use of a clean and safe energy source. In keeping with this vision, SolarHippo aims to be an exclusive marketplace selling distinguished, top quality and high performance products related to solar energy,” said Kumar.

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