EcoValuePoints carbon-based coupons earn you money and lower the CO2 footprint with each $ you spend. It pays to save the planet. Technology alone is not going to solve the problem of global warming. It will take culture change and incentives that motivate everyone, and that can be done best with the help of commerce and industry. Currently, individuals can make only small, almost symbolic efforts to lower their carbon footprint: buying a carbon offset here, buying an energy-saving product, riding a bike there. While businesses have focussed their efforts on reducing the carbon impact of their supply chains and processes, their marketing departments have no real tools that can harness their customers' desire to be ecologically effective, and most are "greenwashing" -- offering a veneer of "green" talk.
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