The rising trend of constructing green buildings and the scarcity of traditional materials have opened up a sizeable market for young ventures producing alternatives that are cost efficient and eco-friendly. These ventures offer solutions that range from masonry products that do not use cement or sand to online platforms that improve efficiency by linking builders with suppliers of construction materials. "Builders are now increasingly focusing on raising efficiency," said Sourabh Bansal, 29, cofounder of Magicrete, a manufacturer of autoclave aerated concrete blocks, which are nearly nine times larger than bricks but lighter. These blocks require lesser steel and concrete during construction.
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