Saturday, January 18, 2014

Attero organizes E-waste collection drive in Delhi and Noida

Attero, India’s largest electronic asset management company in an effort to address the ever growing e-waste problem organized an e-waste collection drive in the Delhi-NCR region, in December. The e-waste collection drive which was held in the first week of December was organized at various societies including Vasant Apartment, Usma Urja Apartment (Sector 62, Noida), Swarnim Vihar, Green View Apartment, and Vivek Vihar (Sector 82, Noida). In Delhi too, the collection drive was conducted in the Arya Nagar Apartments, Sita Ram Apartment, Bharat Apartment, Himvarsha Apartment, Balco Market area in IP Extension and several other housing societies. An overwhelming number of people participated in the collection drive with a lot of zeal and enthusiasm.

This unique initiative to keep cities free from the menace E-waste is a part of the ‘Clean-e-India’ campaign, a joint effort by Attero and the International Finance Corporation to curb unregulated and improper disposal of old electronics. Since there has been a massive increase in the usage of electronic consumer durables in India the problem of disposing off old unwanted gadgets and appliances has become a grave concern for the general masses as well as for the environment. 

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